The $18 Billion Efficiency Gap

Efficiency Over Volume

E-commerce growth has normalized to ~2%, while Customer Acquisition Costs (CAC) remain at historical highs. Profitability now depends on yield efficiency—converting the traffic we already have. With 33% of competitors already adopting agentic AI, the window to gain a competitive advantage through "intelligent recovery" is closing. We must shift from "growth at all costs" to "conversion at all opportunities."

Reactive Tools Miss 90% of Revenue

We currently accept a 70% cart abandonment rate as "normal". Our current toolset (Email/SMS) is reactive—it engages only after the purchase impulse has faded.

Furthermore, we lack visibility into the root causes of abandonment (e.g., sizing anxiety vs. hidden costs). We are treating the symptom (abandoned carts) rather than the disease (sales friction), leaving $18 billion in industry-wide revenue on the table.

Deploy an "In-Session" Sales Agent

Unlike passive chatbots that wait for tickets, we will deploy an active AI Sales Agent that intervenes before the user abandons.

• Detect Friction: Identify "rage clicks" or hesitation on shipping pages.
• Resolve Doubt: Instantly answer sizing/compatibility questions.
• Curate Alternatives: Suggest in-stock alternatives if the primary item is unavailable, preventing a bounce.

Double-Digit Lift

By shifting from reactive to proactive recovery, we project a 15-25% uplift in recovered revenue (vs. industry standard 10%). Additionally, the agent's ability to cross-sell will drive a 10-15% increase in Average Order Value (AOV).